Seems kind of like the process in which Shamans invoke archetypes within themselves. The example being the word "shazam" to invoke the Captain Marvel archetype he was refferring to. 

Archetypes and how they process through us are so very important. So Ghost Rider, Marvel needs to make a team up series Ghost Rider and Molecule Man vs the rest of the Cosmos. Will you suggest that to Marvel or should I? Reason being is because it may come true in a few years.